Higher Education Video Production: Nashua Community College Case Study Nashua Community College (NCC) serves thousands of students across New Hampshire with workforce-ready academic programs. When NCC wanted to increase prospective student applications and boost enrollment, they turned to Markins Media for an expert higher education video production strategy. What started as a single video project ...
YouTube Marketing in 2026 YouTube marketing in 2026 looks very different from the old awareness-only model. Today, YouTube helps brands build demand, shape purchase decisions, and drive measurable growth across the customer journey. Google’s 2026 YouTube guidance makes that shift clear. Brands that win will use AI-powered ad delivery, strong creator partnerships, and better measurement ...
10 ways to repurpose a single video You have made it through the video production process and you have a finalized video. Now what? Creating the video is just the first step in your video marketing process. Now you need to position it across your marketing avenues where it will reach your target audience and ...
Planning Your Next Video Marketing Project Whether you are creating your own video marketing in-house or contracting with a videographer, filling out a video planning sheet is an important first step in the video production process. A video planning sheet provides a clear roadmap that ensures your video marketing is organized, effective, and aligned with ...
Recruitment Videos Help You Attract the Best Talent January 5, 2023 With so much competition in the job market, it can be challenging to differentiate yourself as an employer without recruitment videos. Job postings that use text or pictures, like the example below, all look the same. They are not interesting and generate a lower ...
How Much Does Video Marketing Cost? The first question that comes to mind when preparing your video marketing budget is "how much does a video cost?" The easy answer is, video marketing can cost anywhere from zero dollars (if you have already invested your time into learning the skills and money into gear) to a ...
Preparing for your Video Interview October 20, 2021 First, let's take a moment to applaud your bravery for agreeing to participate in a video interview. This is no easy feat, so if you're feeling a bit apprehensive, just know that is a totally normal human reaction. Find comfort in the fact that you've been selected ...
Building a Successful YouTube Channel September 23, 2021 If you're reading this and are already uploading videos regularly to your YouTube channel, give yourself a pat on the back. As someone who spends a lot of time behind the camera, I know exactly how intimidating it can be to turn the spotlight on yourself. However, ...
4 Reasons your Video Marketing Strategy isn't Working August 4, 2021 Not seeing a return on investment, when it comes to your video marketing strategy, can be the result of many factors: You're using video the wrong way You're creating the wrong content Your content is not valuable You're not analyzing the data There is ...
What exactly is Video Marketing? April 21, 2021 Marketing your products or services through video is more important than ever before. It's not as easy as producing one high-quality video for your social media channels and website. Video marketing requires an ongoing strategy with well-defined goals and a series of clips for your online presence ...