You Need to Budget for Video Marketing

When the fourth quarter approaches and you begin crunching the numbers for next year, be sure to budget for video marketing.  Whether you’re a business, nonprofit, Marketer, or CEO, you are losing out on sales without video.

YouTube is no longer an infant. Facebook and the other social media channels have incorporated video into their platforms. The market is flooded with video and if your brand is not represented, your competitors will be claiming your sales.

A good rule of thumb would be to allocate 30-35% of your marketing budget to video. If that’s too much, simply making an investment in video at all, is the right first step. There are plenty of inexpensive and free ways to incorporate video into your marketing plans until you are able to prove its value for a larger cost.

Looking for someone to push you over the threshold? Or maybe you just need some facts to back up your claims to the higher-ups? Here are a few reasons why your brand needs to budget for video marketing next year.

The reason why video sells so well right now is the same reason why newspaper ads used to. As times change, new technologies and forms of communication are born and consumers engage with what’s popular.

No one wants to read 3 paragraphs about how awesome your product is when they can watch a 60-second video of that product in action or a happy customer raving about why they love it so much.

In the 80s we used print advertising. In the 90s we used digital ads on websites. Today’s trend is video.

Don’t look at video as only an expense to your business. There are so many uses for video and those include cost and time-saving advantages for internal company use. A few of the ways that video can be used within your company are:

• Recruitment Ads
• New staff training
• Employee education and empowerment
• Company & department-wide content

No video is the same. While there may be a limited amount of video categories, there are endless ways to promote your company, product, or service. Here are just a few types of videos that you can utilize this coming year:

• Business Promo video
• Customer testimonials
• Product tutorials & reviews
• Q&A’s with industry experts