What is the right length for my video?
May 5, 2018
There is no set-in-stone-rule when it comes to video length, however, understanding your audience and how you plan to utilize each video will help you immensely when it comes to ensuring viewers comprehend your message and act on your call to action.
Common video lengths are:
30 seconds
60 seconds
90 seconds
2 minutes
Shorter videos tend to be more engaging but it can be difficult to include everything you want in them, so it’s important to make sure you keep your content as concise as possible and place your more important information towards the beginning.
Video length for different platforms
The great thing about using video as a marketing tool is its versatility to be repurposed. Once you have your final video completed for your website, we recommend breaking it down into shorter versions for social media.
Website: 30s-2mins
Facebook Ad: 30 seconds
Youtube Ad: 20 seconds
Twitter: 30-60 seconds
Instagram: 60 seconds
Create a Video Strategy
Determining what length each of your videos should be is an important part of video marketing and keeping your audience engaged.
New to video?
During your FREE consultation, Markins Media will walk you through the best options for your video marketing strategy to ensure you’re getting the most out of your purchase.