10 ways to repurpose a single video

You have made it through the video production process and you have a finalized video.

Now what?

Creating the video is just the first step in your video marketing process. Now you need to position it across your marketing avenues where it will reach your target audience and work to achieve your marketing and sales goals.

Repurposing your video content in these 10 different ways will help your content reach a wider audience, increase engagement and boost your SEO – all while saving your team time and resources.

The first place you should include your video is on a hosting platform. With over 2 billion active users per month, watching over 1 billion hours of video each day, hosting your video on YouTube will ensure your content is seen.

Since Youtube is owned by Google and is the second-largest search engine, loading your video to their hosting platform will also help increase your Search Engine Optimization (SEO) – the likelihood that your video will appear in Google’s search results.

Once your video has been added to a video hosting platform like YouTube, you can use the embed code to add it to your website. Websites with video are 53 times more likely to rank on the first page of Google search results compared to websites without video (Forrester Research).

Search engines favor websites that provide high-quality video content. Videos change up the monotony of text and images that so frequently make up a website. They improve the user experience and increase engagement. Depending on the content, you can include video on a number of your website pages.

• Homepage: videos are engaging and keep visitors on your website longer and boost your website’s search rankings.
• About Us page: videos that tell the story of your brand or showcase your team.
• Product or service pages: videos that show how your product or service works or highlight key features.
• Testimonials page: videos that showcase customer reviews and provide proof of the effectiveness of your product or service.
• Landing pages: videos increase conversion rates by providing a more engaging and immersive experience for visitors.

You can share shorter versions or clips from your video on social media platforms like TikTok, Facebook, Instagram, Twitter, and Linkedin that highlight key messages from your longer video. This can help increase visibility and generate interest in your full video. You can choose to make one shorter version or multiple shorts each showcasing something different.

Recommended video lengths for each channel:

• TikTok: between 15 and 30 seconds (max 60 seconds)
• Facebook: under 2 minutes
• Facebook Stories: 15 seconds
• Facebook Live: 5 minutes (max 4 hours)
• Instagram: 60 seconds
• Instagram stories: 15 seconds
• Instagram TV: 60 minutes (verified accounts) or 10 minutes (regular accounts).
• LinkedIn: between 15 and 30 seconds
• LinkedIn Stories: 20 seconds
• LinkedIn Live: 2 hours
• Twitter: under 2 minutes and 20 seconds
• Twitter Fleets: 30 seconds
• Twitter Live: 2 hours and 20 minutes

 

Keep in mind that videos are viewed differently on social media than on other platforms. For example, Instagram and TikTok are designed for vertical videos and most people scroll their feeds with their sound off, so captions are a must if you are going to keep your viewers engaged.

Blogs can be daunting if you are not a seasoned writer. It can be time-consuming to research your content, outline your post, and actually get the words typed out. Luckily, your video can be easily transcribed into a written summary of the video’s key messages.

You can easily turn any video into a podcast episode by extracting and editing out any parts that dont work for audio with software like Audacity or GarageBand. Record a quick branded intro and outro to use with each of your podcast episodes and save it as a .mp3 audio file.

A lead generator is a free piece of content that offers something of value to your audience in exchange for their contact information. Embed videos that solve a problem for your target audience on a landing page. This page should include a lead capture form that requires them to fill out their information before viewing the video.

Offering video as a lead generator will encourage people to sign up for your email list without hesitation. Once you have collected leads through the landing page, follow up with them via email or phone to close the deal.

This can be a great way to build your audience and generate leads.

Repurpose videos that solve a problem for your target audience into an interactive online presentation. Your webinar script will draw directly from the content of your video and should include an introduction, three key points, and a conclusion.

Include related videos as part of your presentation. Client testimonials or product demos work well to break up the speaking portions of your webinar.

Repurpose videos used for social media into even shorter digital video advertisements for Google Ads, YouTube, Facebook, or other paid online advertising platforms to reach an even wider audience. TikTok, Facebook, and Instagram are great for targeting specific demographics, while YouTube is better at targeting specific keywords.

Make sure you edit the video to fit the ad format and duration for each platform. Include text overlays to convey your most important messages and make your content accessible to all viewers.

If you are struggling to find content for your social media channels, extract key messages, quotes, and stats from your videos and turn them into weekly social media posts.

We understand how much time and work go into creating a single video and we don’t believe in leaving footage on the cutting room floor. Our customizable video marketing packages repurpose as much content from your shoots as possible to ensure that you get the most bang for your buck and the most out of your content.