Promo video: the Only Video you Need
No matter where you are on your video marketing journey, if you don’t have a Promo Video, you NEED one. The Promo Video encompasses all the things you want your viewers to know, nicely packaged into 1.5 to 2 minutes.
No matter what kind of organization you are (business, nonprofit, influencer, etc…) its purpose is to showcase your Unique Selling Proposition (USP) and is a nice combination of authentic interviews, beautiful visuals, and important industry information.
All neatly wrapped up with a carefully planned call to action at the end.
Parts of the Promo Video
The Promo Video includes a lot of information in a very short amount of time. They are informative, yet concise, and tell an engaging story.
The promo video can be broken up into five specific sections:
- History of your organization & why it was started
- How your service or product improves your customer’s lives
- What makes your organization unique
- Products or service highlight
- Call to action
Use of the Promo Video
The Promo Video can be used throughout your marketing strategy in a number of ways. A well-produced Promo Video can:
- Humanize your brand
- Develop a relationship with your viewers (without ever having met them in person)
- Promote your brand as an Industry Expert
- Provide sharable content
- Improve your SEO
- Showcase your brand’s transparency & honesty
Benefits of the Promo Video?
While I am a big proponent of organizations creating as much of their own content as possible, if you are not an experienced video producer, I would not suggest tackling the Promo Video all on your own.
I say this for a few reasons.
- Production quality. If you only have one video you NEED to make sure that it strengthens your brand.
- Time is money. The Promo Video requires a lot of pre and post-production time from at least 1 or 2 of your staff. Hiring a videographer could actually save you some money on the project.
- The right equipment. Camera technology in iPhones and consumer DSLRs is getting better, but it’s nothing compared to the equipment the professionals use.