Nonprofit Video: The 3 E’s to Get New Donors on Board

With more than 1.5 million nonprofits in the U.S., engaging donors in a single cause has become a major challenge. Now, more than ever, it’s important to be 100% transparent with your donors, and potential new donors, about how their dollars is can make a real difference.

All videos rely on engaging content to drive their message and retain viewership. There is simply too much competition when it comes to online video these days to produce content that doesn’t engage with your different audience segmentations. So be sure to spend some time researching your different donor segments to determine what messages would best resonate with each group before crafting your messages.

Real-life testimonials from people who have benefitted from your services provide a captivating story and reason for your viewers to care. With the power of social media and the internet, nonprofits can utilize these types of videos as a donor retention tool. Think of how many potential donors you could reach with one email blast including a video testimonial in the time it takes to meet with one donor over a cup of coffee.

According to Google, 75% of donors watch videos to understand a nonprofit’s impact. So, it’s important that every video you create educates your donors about something. It could be as simple as reiterating your nonprofit’s mission, sharing a fundraising goal, or showcasing your most recent accomplishments.