Make the most of your events with video

Whether you are a chamber of commerce hosting a local community gathering, a concert venue planning your annual music festival, or a corporation organizing a national conference, video plays an important role in your event. There are countless ways to utilize video before, during, and even after your event has ended, so be sure to capture as much footage as possible. Here are a few of the best ways that you can utilize video for your next event!

It’s important to utilize video leading up to your event, not only to drive attendance but to excite those who have already purchased tickets. Short teasers on social media provide a sneak peek of what attendees will experience and a call to action for those who have not purchased tickets yet. Email video save the dates are another great way to bulk up your attendance list. These videos can be created from past event footage if you have it, or promotions about speakers, the venue, the host city, or any activities taking place.

Consider preparing videos before the event to be used as part of your program. Not only does this keep your speakers from going over their time limits, it also breaks up your program to retain audience attention. Speaker introductions and short videos as part of speaker presentations are a great way to move your program along.

For free events or those that don’t require a hefty price for entry, you might consider live streaming part of, or the entire event to engage the masses. Take this opportunity to utilize social media’s large-scale audience engagement opportunities to generate followers and stablish your brand as a thought leader.

After the event, it’s important to stay in touch with your attendees and keep them excited about their experience. A recap video is the best way to remind them of the day’s events and inspire them to take some sort of action, typically to purchase singular portions of the program or a full recording of the entire day.