Higher Education Video Production: Nashua Community College Case Study
Nashua Community College (NCC) serves thousands of students across New Hampshire with workforce-ready academic programs. When NCC wanted to increase prospective student applications and boost enrollment, they turned to Markins Media for an expert higher education video production strategy.
What started as a single video project quickly grew into a multi-year creative partnership built on strategic thinking, authentic storytelling, and measurable results.
Driving Enrollment with Multi-Channel Video Marketing
NCC needed more than a polished, one-off video. To maximize their return on investment, they required dynamic content that could perform across multiple marketing channels simultaneously.
The campaign needed to speak directly to three distinct target audiences:
- High school graduates considering affordable community college paths.
- Working adults looking to upskill or change careers.
- Local employers seeking highly trained, workforce-ready talent.
Because each academic program has its own unique story, NCC needed a production partner who could capture the energy of real students in real classrooms, develop compelling messaging from the ground up, and deliver digital assets optimized for every platform.
Our Video Deliverables & Strategy
Every project began with a deep-dive strategy conversation. We analyzed the target audience, the platform placement, and the core message before a single camera was picked up.
By utilizing on-camera interviews with real students and instructors, we brought authentic voices to the forefront. We also carefully crafted scripts and visuals to ensure the marketing message landed effectively, even when viewers watched on mobile devices without sound.
Over the course of our partnership, we produced a diverse range of higher education video production assets tailored to NCC’s evolving goals:
| Video Project | Format | Purpose |
| Theater Commercial | 15 & 30-second spots | Build broad local awareness and make NCC memorable in high-attention local theatres. |
| Social Media Campaigns | Facebook Reels, Instagram Reels & YouTube Shorts | Drive engagement, expand awareness, and encourage prospects to take action. |
| TV Advertisements | 15 & 30-second spots | Increase reach and credibility while reinforcing NCC’s message to a wider audience. |
| Program Spotlights | Website & YouTube | Highlight the unique value of individual degrees, show real student outcomes, and help convert web traffic into applications. |
| Employer Testimonials | Promotional video B2B | Showcase that NCC programs consistently produce highly qualified graduates for local businesses. |
Example Video: Aviation Program Spotlight
Designed to showcase the strength of NCC’s aviation program, this program spotlight highlights the real, hands-on learning experiences available to students preparing for aviation careers.
Through authentic student voices, expert instructor insights, and strong cinematic visuals, this recruitment piece was engineered to engage prospective students and help NCC connect with the right audience.
Why Program Spotlight Videos Drive Results
A program spotlight video works because it gives prospective students more than just basic information; it gives them a clear sense of what the campus experience is actually like.
By showing real classrooms, real equipment, and real student outcomes, the video helps viewers picture themselves in the program. This authentic style of storytelling builds trust, removes friction, and makes higher education feel accessible and relevant to modern learners.
Partner with Markins Media for Higher Education Video Production
We help schools turn strong academic programs into compelling visual stories that connect with prospective students, families, employers, and the broader community. Whether you want to promote workforce training, fast-track certificates, or student success stories, we create content that makes your institution stand out.
Our full-service team handles every step of the process:
- Video Marketing Strategy
- Scriptwriting & Storyboarding
- On-Campus Filming & Production
- Post-Production Editing & Audio
- Multi-Platform Content Repurposing
We specialize in taking one strong story and transforming it into a complete multi-channel asset kit for your website, social media feeds, email campaigns, and digital ads. Let us help you support your enrollment goals and build trust with your community.
Ready to grow your enrollment?
Get a Quote for Your Next Video Project or email us directly at info@markinsmedia.com.