Frequently Asked Questions
Q: What is video marketing
Video marketing is the process of using video content to promote or market a product, service, or brand. It involves creating and sharing engaging and informative videos across various digital channels to reach and connect with a target audience.
Q: Why do I need video marketing?
Video marketing is a powerful tool that can help businesses reach, engage, and convert their target audience. It provides a more engaging and dynamic way to communicate your message, and it can help you build brand awareness, increase website traffic, and ultimately drive sales.
Q: What types of videos can be used for video marketing?
There are several types of video content that can be used for marketing purposes, including explainer videos, product demos, brand videos, customer testimonials, social media videos, and more. The type of video content you choose will depend on your marketing goals, target audience, and budget.
Q: How much will my video cost?
Every video marketing project’s scope is different depending on the type of video, its length, the amount of filming and editing time required, and the number of videos requested. In general, you can expect to pay anywhere from $1,000 to $20,000 for a professional video. After meeting with our video marketing experts for a free consultation, we will provide you with a quote that reflects all of your video marketing needs.
Markins Media offers single videos, video marketing packages with a year’s worth of content, and monthly, quarterly, and annual retainer video marketing.
Q: Will video marketing work for my brand?
Video marketing can benefit a wide range of businesses and organizations, regardless of their size or industry.
- Startups can use video marketing to introduce their brand and explain their products or services to potential customers.
- Established companies can use video to showcase their success stories, customer testimonials, and new products or services.
- Nonprofit organizations can leverage video marketing to raise awareness about their cause and inspire action among supporters.
Ultimately, if you are trying to build a strong online presence, increase brand awareness, and drive conversions, you can benefit from incorporating video marketing into your marketing strategy.
Q: What makes Markins Media unique from other videographers?
Our team is made up of experienced marketers, storytellers, and videographers who are passionate about helping businesses increase brand awareness, drive sales, or engage with customers.
- Flexibility: we adapt to changing requirements and provide customized solutions.
- Expertise: we have an excellent understanding of the video production process, storytelling, cinematography, and post-production.
- Strong customer service: we are responsive, professional, and dedicated to delivering excellent customer service.
- Competitive pricing: we provide high-quality work at a fair price.
- Innovation: we are constantly pushing the boundaries and exploring new and creative ways to tell stories.
Q: What is the turn around time for my videos?
Most projects take between 2-4 weeks to complete after our final filming day. Our standard delivery timeline on a first draft video is 15 business days from your final shoot day. We understand that some projects require a quicker turnaround time. In this instance, a rush edit charge may be applied depending on your deadline.
Q: How do I measure the effectiveness of my video marketing campaign?
Measuring the effectiveness of your video marketing campaign involves tracking key performance indicators (KPIs) such as views, engagement, click-through rates, and conversions. By analyzing these metrics, you can determine the success of your campaign and make adjustments as needed to improve your results.
Q: Why should I share my video marketing budget with you?
Most businesses are reluctant to disclose their budget in hopes that they will save some money.
The problem with this approach is that you are asking video marketing agencies to compete by guessing a number closest to your budget, instead of pricing a concept that will provide the most return on investment to your brand.
Markins Media can customize video marketing packages to fit most budgets, so the best approach is to disclose your approximate budget and your video marketing objectives upfront. This allows the video marketing agency to create a realistic concept to meet your needs while staying within your budget.
If you are unsure of what to budget for video marketing, consider sharing a similar video with us and we can provide an estimate based on it’s design. You can also reference our Five Tips for Budgeting for Video Marketing
Q: Do you offer shooting or editing services to supplement in-house video teams?
We do! If your business already has in-house video staff but is in need of some additional help, Markins Media can help.
Some examples of how businesses have utilized these services:
- You have an in-house editor but need professional-looking footage shot
- You have captured footage that needs editing
- You have recorded zoom trainings or interviews that need cleaning up and branding.