Category Archives: Business Video Marketing

Why your business MUST start advertising with Video!


Sep 2014

Why your business MUST start advertising with Video!

Author: Mollie Markins

It’s becoming more and more common in today’s society that people are WATCHING more often than they are READING.

All types of businesses are taking advantage of this marketing medium as it is no longer only affordable for corporations to invest in video services. Small businesses, start ups, and even non profits are investing in video advertising to promote their services.

1. Videos increase conversion rates

Not only are 64%- 85% of people are more likely to purchase a service or product of yours after watching a video, on average, they will stay on your website 2 minutes longer when engaged with a video. (comScore)

Videos serve as a HUGE time saver to your customers. Companies lose potential customers every day on their website because they have to navigate through all the clutter to try to understand not only who your company is and what products you provide but also the quality of your services.

Engage your customers immediately by placing a promotional video on the top of your websites landing page like this one.

2. Videos make your brand a viral sensation!

68% of people who watch online videos will, in turn, share those links with their social networks. Word of mouth really is the best way to advertise your business and sell your product!

3. Videos improve SEO

Embedding a video on your site from YouTube gives you 53 times more change of becoming a front-page search result on Google (Forrester Research).

Just 3 simple reasons why EVERYONE needs a video!