Every new product needs a video testimonial
Because your customers want to be educated consumers.
Because they want confirmation that they are purchasing the right product.
Because they trust the opinions of other consumers.
But why a video?
Reading an anonymous quote on a website does not have the same effect as seeing a person on screen. Consumers can relate to seeing a person’s facial expressions, demographics, and body language. Consumers are more likely to connect with other consumers and trust the validity of their statements than they are a corporate message.
Video testimonials create a connection
Video testimonials sway customers like no other marketing strategy. That’s why companies have been airing infomercials for years!
Your customers want to know they are getting the best product for their money spent. If other people are raving about it then it must be worth their time and money to try it out.
Video testimonials are an important tool in marketing your product. They can improve your brand’s overall reputation and credibility amongst your customers. Contact us today for a consultation!
Why your business MUST start advertising with Video!
It’s becoming more and more common in today’s society that people are WATCHING more often than they are READING.
All types of businesses are taking advantage of this marketing medium as it is no longer only affordable for corporations to invest in video services. Small businesses, start ups, and even non profits are investing in video advertising to promote their services.
1. Videos increase conversion rates
Not only are 64%- 85% of people are more likely to purchase a service or product of yours after watching a video, on average, they will stay on your website 2 minutes longer when engaged with a video. (comScore)
Videos serve as a HUGE time saver to your customers. Companies lose potential customers every day on their website because they have to navigate through all the clutter to try to understand not only who your company is and what products you provide but also the quality of your services.
Engage your customers immediately by placing a promotional video on the top of your websites landing page like this one.
2. Videos make your brand a viral sensation!
68% of people who watch online videos will, in turn, share those links with their social networks. Word of mouth really is the best way to advertise your business and sell your product!
3. Videos improve SEO
Embedding a video on your site from YouTube gives you 53 times more change of becoming a front-page search result on Google (Forrester Research).
Just 3 simple reasons why EVERYONE needs a video!